As a UX/UI designer as well as a brand designer, I work on a variety of projects depending on the team’s evolving needs.
Design System Ongoing Project
Thrive Agritech’s brand is rooted in innovation, sustainability, practicality, and partnership. Unlike other agricultural technology companies that are business-facing, they strive to focus on approachability and ease of use - which I decided to reflect in their new design system that incorporates more organic, earthy tones.
Newsletter Design
This first edition of Grower's Journal achieved a 32.6% open rate, a 10.5% CTR, and 5 new subscribers.
For context, in B2B email campaigns:
A 20-30% open rate is considered good, while 30%+ is a strong benchmark.
A 3-5% click-through rate (CTR) is solid, and 5%+ is exceptional.
Product Landing Page
Created in collaboration with the marketing & engineering departments
Call Signup Landing Page [MJ Biz Con]
Original
Drafts
Final
Promotional pamphlet / brochure [Indoor Ag-Con]
Additional Promotional Materials
