PULSEPEAK
MOVE & SHARE
Tools
Roles
UX Research
UI Design
Prototype
Usability Tests
Duration
4 Weeks
Company Context
A well-established company launched a health tracking app three years ago for both iOS and Android. The app allows users within a group (a family or group of friends) to see how others within the group are doing regarding health and fitness. At the time of the proposal, there was no messaging within the product. The company would like to integrate the feature into the app.
Business Goals
The primary business goal is to promote user engagement and retention through the introduction of new messaging and communication features. They may involve:
Message each other about health and fitness goals/achievements
Create shared challenges and keep each other accountable
Alert group members as progress or goals are met
Motivate & encourage each other to stay consistent
Research
I conducted secondary research in order to form design decisions. Some important findings were:
The use of features that elicit relatedness, autonomy, and competence predicts exercise outcomes.
Sharing fitness data with social networks motivates users to continue self-tracking and enhances their existing social relationships.
Esteem support is directly associated with stronger intention for exercise and higher levels of self-tracked exercise.
A moderate amount of upward comparison enhances exercise intention.
Persona
Based on the research process, I created a persona who craves accountability and a sense of community. Many people have ambitious fitness goals, but the hardest part is typically getting started.
Bryce
Age: 29
Job: Investment Banker
Location: Austin, Texas
“
I want to lead a healthy life, but I also need a good amount of accountability from others to get there!
Frustrations
As he’s not naturally inclined to go to the gym out of internal motivation, he finds it difficult to stay consistent even though he wants to lead an active lifestyle
Like many others, he frequently feels defeated when he cannot reach a certain milestone as quickly as he would like to. This leads to burnout and inconsistency with fitness.
His job often has long hours, and he feels too tired to go exercise afterwards.
Goals
Wants to be more consistent with exercising
Wants to foster sustainable fitness goals that align with his work life balance
Wants to be a part of a group that keeps each other accountable
Exercise Interests
Weightlifting
Rock Climbing
Walking
Lifestyle Interests
Healthy Diet
Work-Life Balance
Accountability
How Might We?
How might we allow people to seamlessly interact with and encourage each without interrupting their workout?
How might we motivate people to stay active by using a communal tracking system that doesn’t lead to extreme upward comparison or burnout?
How might we motivate people furthermore with the usage of interpersonal communication methods?
User Flows
Based on the discovery synthesis, I designed two user flows for the new features that will be designed.
Creating and joining challenges will allow the users to share common goals to work towards while keeping each other accountable.
Engaging with others by messaging / reacting will promote intimacy within communities that encourage the users to motivate one another
Style Guide
I wanted the look of the product to feel simple but sophisticated. I decided to opt for a dark color theme with a consistent splash of gradients for the CTAs.
Color Palette
#0C0B2A
#684AFF
#2B3566
#18BAFF
#FFFFFF
#45D3C2
#FC4A71
CTA Gradient
Components
9:41
May
24
Fri
May
25
Sat
May
26
Sun
May
27
Mon
May
28
Tue
Public
Exercise Name
Type
GO!
Search
Public
2:00
Today
Feed
Challenges
Profile
Type Face
League Spartan
Heading - League Spartan Bold
Subheading - League Spartan Semibold
Body - League Spartan Medium
Body - League Spartan Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Icons
A small win:
100%
of the usability testing participants were able to get through all the red routes with ease. Most of the feedback were geared towards the UI, which was iterated to become clearer with the use of contrast.
Design Evolution & Testing
One aspect I tried to be mindful of at all times was that I was not tasked with reinventing a fitness app from scratch. Therefore, I focused on the features that will highlight communication features while. However, I still decided to redesign some existing screens for the purpose of consistency.
Sharing an Achievement
Share the achievement of completing your daily fitness goals or a longer challenge. You may do this retroactively or opt to skip the option altogether.
--- This allows the user to share & check progress without interrupting the flow of the actual workout. ---
Encouraging One Another
React and comment on each other’s milestones to keep the accountability going.
--- Esteem support is associated with stronger intention for exercise and higher levels of self-tracked exercise. ---
Message Privately
Message your friends and family about your current fitness struggles and wins. Tell them about why you think a certain Challenge might fit them.
--- Sharing fitness data with social networks motivates users to continue self-tracking while being in control of who they share this information with. ---
Takeaway
Aligning business goals with user goals was the most challenging aspect of the project, as the two are often not one in the same. But by implementing messaging and interaction features, we were able to promote user retention and engagement whilst also encouraging them to stay consistent with their fitness pursuits.
